PHOENIX
White-label training platform

Run your gym.
Your way. Your brand.

Phoenix gives independent fitness coaches a branded web portal and mobile app for their clients — programming, progress tracking, and client management in one place, with your logo on it.

How it works

From signup to your first athlete

Launch a branded training hub, onboard clients with invites, and ship programs — without building your own app stack or duct-taping five tools together.

  1. 01

    Create your gym

    Choose a subdomain and display name, then set brand colors and your logo. Your clients see your identity everywhere — web portal and app — not a generic Phoenix skin.

  2. 02

    Invite your roster

    Send a secure invite link per athlete. They land on your branded sign-up flow; no shared gym passwords or spreadsheets.

  3. 03

    Programs & workouts

    Start from the shared exercise and program library or build your own paths. Assign programs and individual workouts as you scale.

  4. 04

    Coach console & progress

    Track completions, streaks, and roster activity from one dashboard. Athletes log sessions in the same hub on web or mobile.

What you get

Built for independent coaches

Everything ties back to your tenant: one data model, one roster, one brand surface for athletes.

Brand

Your identity

Coach-branded subdomain, colors, and logo across web and mobile.

Clients

One roster

Invite clients, assign programs, and watch progress sync in real time.

Library

Content on day one

Start from a stock catalog; customize or replace pieces as you grow.